Industrial design projects have very definitive guidelines specified by the client or manufacturer.  Our industrial design experience is a culmination of effort and input from marketing, sales, engineering, manufacturing and management.  The result is a design that optimizes the function, value and appearance of the product.

Saleen
When Saleen Performance was developing the now famous Saleen S7 Supercar, Steve Saleen gave bonspeed the task of designing and developing an instrument cluster as distinctive as the car itself.

bonspeed designed instrumentation for this exotic supercar that has the appearance and sensibility of a high-end Swiss chronograph watch. Not only was the design a success, we also produced working prototype gauges in time for the cars world premier at the North American International Autoshow in Detroit, Michigan.

BF Goodrich
The high-performance tire brand BF Goodrich, a division of Michelin sponsors hundreds of events and car shows each year.  The desire of the brand was to convey the same image of distinction in the awards that it presents.

BFG contacted bonspeedMedia and asked that we design and develop an award that would convey its brand message.  Our answer was a trophy machined from solid 6061-T6 aluminum that featured its newest tire tread.  The awards also utilized a special anodizing process developed for the Nasa Mars rover.

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