Petersen Automotive Museum- Charity Concert
bonspeedMedia was instrumental in organizing and planning this charity concert that included such legendary rock musicians as Jeff Beck, Michael Anthony (Van Halen), Billy F. Gibbons (ZZ Top) and Jimmy Vaughan. The concert part of the Petersen Museum’s week long salute to the Ford 1932 Deuce, was a spectacular success!bonspeed used their contacts in the music industry to assist in arranging the talented rockers that participated. Each is a legendary musician, but also a hot rod enthusiast making it a natural for this event. The charity benefitting the museum raised over $86,000 and provided the audience of less than 1500 an intimate concert event, not soon forgotten.
Barrett-Jackson Collector Car Events
Barrett-Jackson wanted to build brand recognition and merchandise sales along with identifying new corporate sponsors. Barrett-Jackson also sought to develop other event-related activities for its 35th anniversary.
bonspeedMedia developed the entire merchandising program more than doubling sales in 2006. Our marketing team created bidder recognition and incentive programs that helped the event achieve record vehicle sales in excess of $100 million. To capitalize on the 36 hours of live TV coverage, bonspeedMedia developed visuals that provided increased media focus resulting in greater brand visibility and identity.
bonspeedMedia continues to assist Barrett-Jackson with new business development and marketing with specialized sponsorship programs.
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